Wednesday, May 7 at 1:30 p.m. CT
Are your government social media accounts set up correctly? Are you managing users and access permissions to mitigate risk and ensure compliance? Are your policies in order? Are you sourcing and managing content seamlessly across perhaps multiple pages, offices, teammates, and teams?
Messy, outdated social media systems and processes can create major silos–and headaches! Without solid workflows in place, social media can feel like more of a liability than a way to engage and inform your community.
Silos can create serious challenges:
- Unclear access:
Who has control over your pages and should they? - Rogue accounts:
Unofficial pages run by people outside your office’s access and control. - Lacking content and missed opportunities:
Slow or unclear processes make it tough to gather info, photos, and assets for timely posts. - Unclear policies:
Some departments post without oversight, others stay quiet out of caution or confusion. - Disorganized content and media:
Photos and updates live in multiple places, owned by multiple people. - Inconsistency:
Lack of cohesion in messaging, design, and cadence across departments and teams.
With the right strategies and systems, you can regain control, break down communication and process silos, and clearly source, create, and manage social media content from start to finish. Catch this month’s webinar for tips, insights, and best practices for getting everyone working together to keep content running smoothly across teams.
Key Takeaways:
- Best practices for users and access permissions for government socials
- Creating simple processes to seamlessly collect content
- Best practices for consistency and clarity
