Ever been tasked with a big-picture goal–like increasing transparency, engagement, or credibility–without knowing exactly how your social media contributes? An outcome-based topic tree can help.
This content planning exercise can help you create content in different formats and for different channels around a single topic in a way that remains aligned with bigger-picture goals. Keep in mind that each of the topics clustered around your outcome can become nearly any type of content: An informative blog, a storytelling piece, a social media post, a video, a case study, an interview, or something else. Clustering content around a single outcome also helps you come at it from multiple perspectives and angles, with different audiences and values in mind.
