Social media platforms are constantly evolving, and Threads—Meta’s latest social media creation—continues to capture attention as a space for real-time conversations. While its rise has sparked buzz across industries, it can be challenging (especially for government offices and agencies) to know which social media channels make sense. Whether your government organization has joined Threads or is considering it, here’s a quick list of updates highlighting how the platform has evolved since its launch.
275 Million Users
In October, Threads announced that it had officially reached 275 million users. While this number is substantially below Facebook’s some 3+ billion and even X (Twitter)’s roughly 500 million, it is notable considering the platform’s relatively recent launch.
Ad Boosting
Businesses, organizations, and creators can amplify their reach by promoting posts through paid advertisements. This feature allows users to target specific audiences, improving visibility and engagement for key content.
Dedicated Feeds
Threads introduced customizable feeds that enable users to organize content around specific topics or hashtags for a more streamlined browsing experience.
Collaborative Posting
Users can co-author posts with other accounts, making it easier for brands, influencers, and community members to collaborate on shared content and expand their audience reach.
Stories Highlights
Users can save their favorite Stories as highlights on their profiles. Similar to the Highlights feature in Instagram, this feature provides a permanent way to showcase important updates, announcements, and memorable moments.
User Status
A green dot appears next to user profile pictures when the user is online, promoting real-time interactions. Users can manage this setting to balance engagement with privacy.
Enhanced Analytics
Threads expanded its analytics capabilities on mobile, offering detailed insights such as post views, likes, replies, and follower demographics, helping users refine their content strategies.
More Time to Edit Posts
Users now have 15 minutes to edit a post after it’s published. This extension gives more time to correct typos, refine wording, or adjust information, improving the quality of shared content.
It’s particularly useful for brands and organizations that need to ensure accuracy, professionalism, and compliance.
Multiple Drafts
Users can now create and manage multiple drafts, allowing for more efficient content planning and seamless workflow, especially for frequent posters.
Search Suggestions
Threads began testing search suggestions to help users discover new content and accounts based on their interests and activity, enhancing content discovery.
Social Assurance Now Supports Threads
For government offices and agencies, utilizing Social Assurance for Government to streamline social media, creating and managing a presence on Threads is easier than ever. Threads is now supported by Social Assurance for Government (along with Facebook, Linkedin, Instagram, and X (Twitter). This means government offices and agencies can plan, create, schedule, publish, and archive content across all these platforms, including Threads, in one, central, secure, place. It also means engagement and feedback from Threads users can be accessed, managed, and moderated alongside inbound content from the other channels.
Unsure how to get started or what to post? Social Assurance for Government is here to help. Get in touch using the link below.
